From the notebook
Search & AI Discovery
Ranking for a keyword is no longer the whole job. Your content also has to be understood, retrieved, and assembled into a useful answer by search engines, AI systems, and people with eleven tabs open.
I use this category for the overlap between SEO, AEO, AI search, content structure, and Search Console. I am less interested in visibility tricks than in finding the real question, making the answer easier to extract, and deciding which improvement deserves the next hour.
What tends to show up here
- Query and audience evidence
- Retrieval-ready content structure
- Practical content prioritization
Notes on Search & AI Discovery
AI Retrieval Content Checklist: Structure Pages for Better Answers
A practical AI retrieval content checklist for passage-level structure, clear sections, trustworthy claims, and content that still works when extracted.
I Built Page Evidence to Find the Next Content Investigation Worth Running
Page Evidence is an open-source, local-first Google Search Console and GA4 or Matomo tool for investigating page changes and emerging questions without overstating the evidence.
If Your SEO and AEO Strategy Starts With Keywords, It Starts Too Late
If your B2B SEO or AEO strategy starts with keywords, it starts too late. Connect ICP, buyer questions, credible answers, content operations, and measurement.
Turn Search Console Queries Into an AEO Backlog
Use Google Search Console query data, surfaced pages, and page content to build a practical AEO backlog of buyer questions, answer gaps, and next actions.
The Hidden Half of the Query: Why the First Prompt Is Not the Full Brief
Keyword research shows how people begin an information journey. Conversational follow-ups reveal the context, constraints, corrections, and specificity they need next.
AEO Content Audit: How to Check if Your Content Is Retrieval-Ready
Run a practical AEO content audit for retrieval-ready content with checks for eligibility, extractability, composability, attribution, and AI answer readiness.