Work with me
Practical help with lead generation—from priorities to hands-on execution.
I help marketing and growth teams work through SEO/AEO, paid acquisition, ICP, experimentation, and AI workflow problems. Sometimes that means finding the right direction. Sometimes it means getting into the setup and doing the work.
You do not need a polished brief before getting in touch. A real problem, a little context, and an honest description of what is stuck are usually more useful.
Ways I can help
Start with the problem, then choose the discipline.
A paid campaign problem may start on the landing page. A lead-quality problem may start with the ICP. I look across the handoffs before recommending a fix.
SEO + AI discoverability
Find where useful content is being missed in search and AI answers, then turn the diagnosis into a prioritized set of improvements.
You have content and expertise, but not a clear view of what deserves attention next.
- SEO, AEO, and content-discoverability audits
- Search-data analysis and opportunity prioritization
- Hands-on improvements to pages, structure, and internal links
Paid acquisition
Review targeting, message, landing pages, tracking, and campaign decisions together, so the team can see where the problem starts.
Google Ads or LinkedIn Ads are running, but it is hard to tell what to fix—or whether the setup reflects the real buying journey.
- Account and campaign reviews
- Targeting, message, and landing-page alignment
- Tracking, reporting, and optimization routines
ICP + lead generation
Turn customer knowledge, account signals, and commercial priorities into an ICP the team can actually use.
Your ICP is too broad, inbound and outbound work from different assumptions, or lead quality is difficult to discuss clearly.
- ICP development and practical segmentation
- Account research, signals, and messaging angles
- Lead qualification and Marketing-to-Sales handoffs
AI + marketing workflows
Use AI and automation where they remove repetitive work or improve a decision—not simply because another tool has appeared.
You can see the potential, but need help choosing a useful workflow and building in human review.
- Workflow mapping and opportunity selection
- Practical prototypes, prompts, and automations
- Quality checks, ownership, and handoff design
CRO + experimentation
Make landing-page and funnel decisions with a clearer hypothesis, better evidence, and an honest view of what the data can support.
Conversion work has become a list of opinions, or traffic is too limited for endless textbook A/B tests.
- Landing-page and conversion-flow reviews
- Hypothesis and experiment design
- Test interpretation and next-step prioritization
Strategic sparring
Get a practical second opinion on priorities, trade-offs, and how the work fits together before the team commits more time or budget.
You are close to the problem and need someone who can challenge the plan without disappearing into a strategy deck.
- Focused advisory sessions
- Prioritization and roadmap reviews
- Ongoing sparring with marketing or growth leads
Ways to work together
The format should fit the problem.
I am open to both focused assignments and longer collaboration. I would rather define the right scope together than force the work into a package that looks tidy but solves the wrong thing.
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Focused audit or sprint
A defined problem, a short time frame, and a prioritized answer you can act on.
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Hands-on project
I work in the actual setup with your team and help move the work from diagnosis to implementation.
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Ongoing sparring
A regular outside perspective for decisions, experiments, and the problems that appear between planning cycles.
A useful first message
Tell me what is stuck.
Send me a LinkedIn DM with the problem, the current setup, and what you are trying to change. I will tell you honestly whether I think I can help and what a sensible next step could be.