How to Structure Content for AI Retrieval: The Retrieval Stack
A practical AEO/GEO guide to structuring content for AI retrieval, with a five-layer Retrieval Stack for making pages easier to retrieve, assemble, and cite.
I’m Niels Christian.
I’m a hands-on digital marketing operator. I share practical notes on lead generation, SEO/AEO, paid, automation, and AI workflows, plus the tools and experiments I keep refining in real work.
About
I’ve worked in digital marketing across different industries, where strategy and execution have to meet in the same week, not in different slide decks.
I work across paid acquisition, SEO, outbound, CRO, automation, and AI-assisted workflows. Most of my work sits at the messy intersection of systems, experiments, and day-to-day execution.
Today, I head up Lead Generation at Umbraco, an open-source CMS and SaaS company, where I work across inbound and outbound in a cross-functional Growth setup.
This site is my working notebook: what I’m testing, what I’m learning, and what actually holds up when execution pressure is real.
Start with Profile for career context, Writing for ideas and breakdowns, or Tools for practical utilities.
Latest Writing
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CRO When You Don’t Have Enough Traffic for A/B Testing
A practical low-traffic CRO playbook for marketers: when A/B tests are underpowered, use evidence-weighted decisions, qualitative research, and high-confidence landing page improvements.
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A Thought on AI and Conversion Rate Optimization
A practical view from Conversion Boost Copenhagen on AI for conversion rate optimization: reduce hallucinations with structured data, agent workflows, and safeguards.
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AI Marketing Workflows: From Prompts to Reusable Skills
A practical guide to AI marketing workflows: how to turn prompts into reusable skills with clear inputs, stages, QA checks, and examples for SEO, content, CRO, and ads.