The Retrieval Stack (v1): Structuring Content for AI Systems
A practical framework for understanding how AEO/GEO and AI retrieval actually work: from SEO foundations to fragment retrieval, synthesis, and structural content design.
I’m Niels Christian.
I build B2B lead generation systems across inbound, outbound, paid media, and AI workflows, with one goal: more qualified pipeline.
About
For 10+ years, I’ve worked in B2B marketing where strategy and execution have to meet in the same week, not different slide decks.
My work spans paid acquisition, SEO, outbound, CRO, automation, and AI-assisted workflows. The through-line is simple: turn activity into qualified pipeline and clearer decisions.
Today, I head up Lead Generation at Umbraco, an open-source CMS and SaaS company, where I work across inbound and outbound in a cross-functional Growth setup.
I’m especially interested in how automation and AI change day-to-day demand generation work in practice. This site is where I share what I’m building, testing, and learning.
Latest Writing
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How to Audit Your Content for Retrievability
A practical retrievability audit model for SEO, AEO, and GEO teams: how to review structural clarity, fragment integrity, assembly readiness, and attribution signals.
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Build an AI-Ready Content Library with Umbraco, Webhooks and Zapier
Learn how to send Umbraco content to Airtable with webhooks and Zapier, keep it synced, and build an AI-ready content library you can search, query, and improve.
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UTM Tracking Breaks More Often Than You Think
UTM tracking sounds simple, but inconsistent source/medium/campaign naming quietly breaks attribution. A practical guide to cleaner campaign tracking.