Portrait of Niels Christian

Lead generation without the theatre

I make lead generation easier to run—and harder to hand-wave.

I’m Niels Christian. At Umbraco, I lead work across inbound, outbound, paid media, SEO/AEO, automation, and AI. I set the direction, help the team choose what matters next, and stay close enough to the work to notice when the elegant plan meets an inelegant Tuesday.

See my experienceBring me a problem

Start with the stuck bit

I usually start with a commercial problem, not a channel. Where are good opportunities getting lost? What is making the team hesitate? Which bit keeps needing a heroic spreadsheet?

The answer might involve paid acquisition, SEO, outbound, CRO, automation, or an AI-assisted workflow. The channel matters. It does not get to choose the problem for us.

This site is where I unpack the decisions, tools, and occasional wrong turns behind that work. I am interested in what still holds up after the slide deck closes and the calendar fills up.

Profile

The work I have done, how I lead, and what I have learned the hard way.

Writing

Useful lessons, honest opinions, and the details tidy frameworks leave out.

Tools

Small utilities for marketing jobs that should not need another spreadsheet.

Page Evidence · Free & open source

Find your next content investigation.

A page loses clicks. New questions appear in Search Console. You need to decide what deserves a closer look.

I built Page Evidence to bring the search and analytics evidence into that decision. Inspect a page, see which queries changed, and explore the findings with an AI assistant.

Runs on your machine. Connects to your own Search Console and analytics properties.

Explore Page Evidence →
Page Evidence example in Codex showing a conversational-query investigation and its measured Search Console evidence.
An example investigation in Codex: from a question to the Search Console evidence behind it. Recorded under the previous name, Site Signal.

What I have been thinking about

See all the writing →