AI-agenter til marketing-workflows: 4 praktiske eksempler
Sådan bruger du AI-agenter til gentagelige marketing-workflows for SEO, content, CRO og paid media med klare input, QA-tjek og menneskelig godkendelse.
Lead generation without the theatre
I make lead generation easier to run—and harder to hand-wave.
I’m Niels Christian. At Umbraco, I lead work across inbound, outbound, paid media, SEO/AEO, automation, and AI. I set the direction, help the team choose what matters next, and stay close enough to the work to notice when the elegant plan meets an inelegant Tuesday.
Start with the stuck bit
I usually start with a commercial problem, not a channel. Where are good opportunities getting lost? What is making the team hesitate? Which bit keeps needing a heroic spreadsheet?
The answer might involve paid acquisition, SEO, outbound, CRO, automation, or an AI-assisted workflow. The channel matters. It does not get to choose the problem for us.
This site is where I unpack the decisions, tools, and occasional wrong turns behind that work. I am interested in what still holds up after the slide deck closes and the calendar fills up.
Page Evidence · Free & open source
Find your next content investigation.
A page loses clicks. New questions appear in Search Console. You need to decide what deserves a closer look.
I built Page Evidence to bring the search and analytics evidence into that decision. Inspect a page, see which queries changed, and explore the findings with an AI assistant.
Runs on your machine. Connects to your own Search Console and analytics properties.
Explore Page Evidence →
What I have been thinking about
If Your SEO and AEO Strategy Starts With Keywords, It Starts Too Late
If your B2B SEO or AEO strategy starts with keywords, it starts too late. Connect ICP, buyer questions, credible answers, content operations, and measurement.
I Built Page Evidence to Find the Next Content Investigation Worth Running
Page Evidence is an open-source, local-first Google Search Console and GA4 or Matomo tool for investigating page changes and emerging questions without overstating the evidence.
Turn Search Console Queries Into an AEO Backlog
Use Google Search Console query data, surfaced pages, and page content to build a practical AEO backlog of buyer questions, answer gaps, and next actions.