Speaking
Practical talks about AI, lead generation, and modern marketing work.
I speak about topics I work with myself: the systems I have built, the campaigns I have worked on, and the problems that appear when a good idea meets day-to-day execution.
The goal is not to send an audience home with a neat trend slide. It is to give them a clearer way to think about the problem and something practical they can do next.
The booking link opens my LinkedIn profile. Send me a DM with the event, audience, and topic you have in mind.
Talk themes
Topics grounded in the actual work
A session can start from one of these themes or be adapted to a specific audience and problem.
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AI that survives the real workflow
Where AI removes repetitive work, where human review still matters, and why useful context beats another round of prompt tricks.
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Connected marketing systems
How structured data, webhooks, automation, and AI can connect website content, customer signals, and analysis across tools.
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Lead generation across channels
How ICP, inbound, outbound, and paid acquisition fit together—and what gets lost when each channel works from a different plan.
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Search, AEO, and useful content
What changes when content needs to work for people, search engines, and AI answer systems without becoming generic SEO filler.
Selected talks
Previous sessions and the thinking behind them
Each talk below is connected to an article where you can explore the topic in more detail.
Umbraco Kalaset · Stockholm
Airtable, webhooks, and AI in a connected marketing workflow
A practical look at using structured data in Airtable with Umbraco, webhooks, and AI. The session showed how the same data foundation can support website optimization, content work, and analysis of inputs such as call logs.
Explore the related article: Build an AI-Ready Content Library with Umbraco, Webhooks and Zapier →UCL · Odense
A three-hour session on LinkedIn Ads for B2B
A practical teaching session on targeting, budgets, retargeting, common mistakes, and when LinkedIn is—and is not—the right paid channel.
Explore the related article: LinkedIn Ads for B2B: Targeting, Budget, Retargeting and Mistakes →University of Southern Denmark
A practical framework for better AI prompts
A session about getting more useful results from generative AI by giving it the context, constraints, examples, and output requirements a capable colleague would also need.
Explore the related article: ChatGPT Prompt Template: Framework, Examples, and Copyable Prompts →Formats
Choose the format that gives the topic enough room.
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Conference or community talk
A focused session with a clear argument, practical examples, and something the audience can use afterwards.
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Deep dive or workshop
More time for the workflow, trade-offs, and questions that do not fit into a short stage slot.
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Internal team session
A topic adapted to the team’s current setup, shared language, and decisions that need to be made next.
Invite me
Planning a talk, workshop, or internal session?
Send me a LinkedIn DM with a few lines about the audience, the format, and the problem you want the session to help them understand. We can work out the angle from there.
Send me a DM on LinkedIn