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Topic: marketing-ops

3 articles in this topic.

• A Thought on AI and Conversion Rate Optimization

  Mar 19, 2026

  A practical view from Conversion Boost Copenhagen on AI for conversion rate optimization: reduce hallucinations with structured data, agent workflows, and safeguards.

• From Prompts to Workflow Skills in Umbraco

  Mar 17, 2026

  How I use simple skill-based workflows in Umbraco: one orchestrator, clear stages, QA checks, and practical examples for SEO, content, ads, and testing.

• UTM Parameters: Why Tracking Breaks More Often Than You Think

  Feb 19, 2026

  What are UTM parameters, and why does tracking drift over time? A practical guide to UTM parameters best practices, examples, and cleaner GA4 reporting.