Work with me
Bring me the lead generation problem that keeps surviving your meetings.
I help marketing and growth teams untangle problems across SEO/AEO, paid acquisition, ICP, experimentation, and AI workflows. Sometimes the team needs a clearer direction. Sometimes we need to open the setup, find the awkward bit, and fix it.
You do not need a polished brief. A real problem, a little context, and an honest description of what is stuck are more useful than twelve slides called “Background.”
Ways I can help
The problem gets to choose the discipline.
A paid campaign problem may start on the landing page. A lead-quality problem may start with the ICP. Marketing has a habit of filing problems under the tool where they became visible; I look across the handoffs before recommending the fix.
SEO + AI discoverability
Find where useful content disappears between search results, AI answers, and your website—then decide what is worth fixing.
You have plenty of content and expertise, but no shortage of opinions about what deserves attention next.
- SEO, AEO, and content-discoverability audits
- Search-data analysis and opportunity prioritization
- Hands-on improvements to pages, structure, and internal links
Paid acquisition
Look at targeting, message, landing pages, tracking, and campaign decisions together—because the ad account is not always where the problem began.
Google Ads or LinkedIn Ads are spending faithfully, but it is hard to tell what to fix—or whether the setup reflects how anyone buys.
- Account and campaign reviews
- Targeting, message, and landing-page alignment
- Tracking, reporting, and optimization routines
ICP + lead generation
Turn customer knowledge, account signals, and commercial priorities into an ICP that helps the team make decisions instead of decorating a slide.
Your ICP is too broad, inbound and outbound work from different assumptions, or lead quality is difficult to discuss clearly.
- ICP development and practical segmentation
- Account research, signals, and messaging angles
- Lead qualification and Marketing-to-Sales handoffs
AI + marketing workflows
Use AI and automation where they remove repetitive work or improve a decision—not simply because a new tool has acquired a glowing button.
You can see the potential, but need help choosing a useful workflow and building in human review.
- Workflow mapping and opportunity selection
- Practical prototypes, prompts, and automations
- Quality checks, ownership, and handoff design
CRO + experimentation
Make landing-page and funnel decisions with a clear hypothesis, useful evidence, and an honest view of what the traffic can support.
Conversion work has become a meeting full of adjectives, or traffic is too limited for an endless parade of textbook A/B tests.
- Landing-page and conversion-flow reviews
- Hypothesis and experiment design
- Test interpretation and next-step prioritization
Strategic sparring
Get a practical second opinion on priorities, trade-offs, and how the work fits together before more time and budget wander into the wrong fix.
You are close to the problem and need someone who can challenge the plan without disappearing into a strategy deck.
- Focused advisory sessions
- Prioritization and roadmap reviews
- Ongoing sparring with marketing or growth leads
Ways to work together
No need to squeeze the problem into a consulting-shaped box.
I take on focused assignments and longer collaborations. We can define the scope together, based on the work—not on which package makes the proposal look tidiest.
Focused audit or sprint
One defined problem, a short time frame, and a prioritized answer you can use on Monday morning.
Hands-on project
I get into the actual setup with your team and help move the work from “we should” to “we did.”
Ongoing sparring
A regular outside perspective for decisions, experiments, and the problems that politely ignored the planning cycle.
Your first message
Skip the pitch. Send me the messy version.
Tell me what is happening, what you have already tried, and what you want to change. I will tell you honestly whether I can help and what a sensible next step might be. No ceremonial discovery call required before we are allowed to discuss the actual problem.