Speaking
Talks for people who have to use the idea after the applause.
I speak about work I know from the inside: systems I have built, campaigns I have run, and the problems that appear when a good idea meets permissions, deadlines, and existing processes.
I am not trying to send an audience home with one immaculate trend slide and a vague sense of urgency. I want them to understand the trade-offs and know what they can try next.
The button opens LinkedIn, not a seven-field booking funnel. Send me the event, audience, and topic you have in mind.
Talk themes
Topics with fingerprints on them
We can start with one of these themes, then adapt the examples and argument to the audience’s actual problem.
AI that survives the real workflow
Where AI removes repetitive work, where human review still matters, and why useful context beats a folder full of prompt tricks.
Connected marketing systems
How structured data, webhooks, automation, and AI can connect website content, customer signals, and analysis—without creating a machine nobody dares touch.
Lead generation across channels
How ICP, inbound, outbound, and paid acquisition fit together—and what quietly falls between the gaps when every channel brings its own plan.
Search, AEO, and useful content
What changes when content must help people, search engines, and AI answer systems without reading as though a keyword spreadsheet wrote it.
Selected talks
Previous sessions, minus the conference fog
Each talk links to an article, so you can inspect the thinking before inviting me near a microphone.
Umbraco Kalaset · Stockholm
Airtable, webhooks, and AI in a connected marketing workflow
A practical look at using structured data in Airtable with Umbraco, webhooks, and AI. The session showed how the same data foundation can support website optimization, content work, and analysis of inputs such as call logs.
Read the thinking behind it: Build an AI-Ready Content Library with Umbraco, Webhooks and Zapier →UCL · Odense
A three-hour session on LinkedIn Ads for B2B
A practical teaching session on targeting, budgets, retargeting, common mistakes, and when LinkedIn is—and is not—the right paid channel.
Read the thinking behind it: LinkedIn Ads for B2B: Targeting, Budget, Retargeting and Mistakes →University of Southern Denmark
A practical framework for better AI prompts
A session about getting more useful results from generative AI by giving it the context, constraints, examples, and output requirements a capable colleague would also need.
Read the thinking behind it: ChatGPT Prompt Template: Framework, Examples, and Copyable Prompts →Formats
Give the topic enough room to become useful.
Conference or community talk
A focused session with a clear argument, practical examples, and something more durable than a photo of the final slide.
Deep dive or workshop
More room for the workflow, the trade-offs, and the good questions that refuse to fit into a 30-minute slot.
Internal team session
A session built around the team’s actual setup, shared language, and the decisions waiting for them afterwards.
Invite me
Have an audience and a stubborn problem?
Send me a few lines about the audience, the format, and the problem you want the session to help them understand. We can find the angle together; you do not need the finished title first.
Tell me what you are planning