UTM Builder

Build clean UTM links without breaking attribution later. Everything runs locally in your browser, so nothing is uploaded.

No data —

Link builder workspace

Build links on the left, then validate naming quality and output on the right before launch.

Live output

Copy the final URL or parameter string after the quality checks look good.

UTM Quality

Traffic-light checks for consistency, required fields, and avoidable reporting drift.

Enter UTMs to see checks
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Converts paid_social → paid-social

Operations

Switch between bulk link generation, campaign naming helper, and reporting preview.

Bulk mode

What are UTMs?

UTMs are query parameters added to URLs so analytics tools can attribute visits and conversions to the right source, medium, campaign, and creative.

They don’t change the destination page itself. They simply add structured metadata that helps you understand where traffic came from and what drove performance.

Why consistent tracking matters

  • Cleaner channel grouping
  • Reliable campaign reporting
  • Easier creative testing analysis
  • Fewer “mystery” traffic sources

A simple naming approach

Example pattern:

  • source: linkedin
  • medium: paid-social
  • campaign: consideration_prospecting_webinar_dk_19-02-2026
  • content: hook_problem_v1