Tools
I build small tools to remove friction from day-to-day marketing execution. Most teams don’t need another platform. They need a reliable way to handle the boring but critical parts consistently: naming, tracking, analysis, and interpretation.
These are the utilities I keep using myself, so I shipped them publicly.
A/B Test Lab (Binary)
Run the same interpretation checks I use before calling a test winner.
- Check significance and effect size together
- Plan sample size before launch
- Validate sequential thresholds and SRM
UTM Builder
Generate consistent campaign URLs without quietly breaking attribution.
- Use channel defaults for source/medium
- Keep campaign naming structure consistent
- Export link variants to CSV
AI Answer Readiness Checker
Audit whether content can be extracted, assembled, and trusted in AI answers.
- Score structure and fragment clarity
- Review prioritized fixes with highlights
- Run retrievability and answer-readiness modes
Agentic Marketing Workflow
An open marketing workflow framework for AI-assisted execution.
Practical workflows, built for real execution pressure.
- Use reusable workflow patterns
- Adapt execution across channels
- Build from an open framework