Professional Profile
I build lead generation systems that Sales can actually use.
I lead demand generation across SEO, paid media, ABM, experimentation, and automation, with one goal: qualified pipeline that turns into revenue.
Selected Brands
Companies and organizations I have worked with
- Umbraco
- Sydbank
- Diba Billan
- Albani
- Royal Unibrew
- Energi Fyn
- Rosengardcenteret
- Jysk Fynske Medier
- Radio4
- The Leo Foundation
- DTU
- Oxygen
Core Capability Layer
Lead generation capabilities backed by hands-on delivery
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Inbound Lead Generation (SEO + AEO)
Grows qualified pipeline by improving visibility across search and AI answer surfaces.
Owned SEO programs, LLM optimization, and content discoverability tied to lead quality.
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Outbound + ABM Execution
Reaches high-fit accounts with better targeting, intent signals, and tighter qualification.
Built ABM playbooks with enrichment and AI-assisted research workflows for sales-ready outreach.
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Paid Acquisition
Turns ad spend into predictable pipeline through disciplined campaign optimization.
Managed and optimized Google Ads, LinkedIn Ads, and paid social across global and regional GTM campaigns.
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CRO + Experimentation
Improves conversion performance through structured testing and iteration.
Ran A/B and personalization testing in Umbraco Engage and core conversion touchpoints.
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Attribution + Performance Analytics
Connects channel activity to qualified leads and sales outcomes.
Built reporting workflows in Matomo, Airtable, GTM, and custom dashboards for clearer decisions.
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Marketing Automation + AI
Reduces manual work while improving speed, consistency, and campaign precision.
Implemented automation and AI support with Zapier and OpenAI across lead ops and campaign execution.
Professional Progression
Career progression through scope, ownership, and outcomes
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Stage 01
Performance Marketing Foundation
2013-2019
Built hands-on depth across analytics, campaign execution, SEO, and web delivery. Worked directly with clients and stakeholders to improve acquisition and conversion quality.
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Stage 02
Full-Funnel Lead Gen Ownership
2020-2024
Took ownership of lead generation across paid media, SEO/SEM, CRO, and reporting. Improved handovers with Sales and CX to increase lead quality and pipeline impact.
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Stage 03
Global Lead Gen Leadership
2025-Present
Leads global inbound and outbound lead generation at Umbraco. Combines ABM, intent signals, automation, and team coordination to scale qualified demand.
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Head of Leadgeneration & Teamlead
Umbraco
Leading global lead generation while coordinating a lean execution team across inbound and outbound motions.
Open execution impact
Measurable impact:
- Integrated ABM, intent data, and enrichment into daily GTM operations.
- Improved execution speed through AI-assisted workflow design and clearer ownership boundaries.
How it was delivered: Team-level operating model that links campaign architecture, lead ops, and sales-readiness.
Strategic shift: From channel owner to growth architecture leadership.
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Head of Lead Generation
Umbraco
Owned full-funnel lead generation and made automation a core part of demand capture and qualification.
Open execution impact
Measurable impact:
- Scaled inbound + outbound systems with tighter GTM alignment.
- Expanded LLM optimization and performance reporting into day-to-day planning.
How it was delivered: Automated campaign and qualification stack across paid, organic, and outbound touchpoints.
Strategic shift: From senior execution to full-funnel ownership.
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Digital Marketing Manager
Umbraco
Operated across paid, SEO/SEM, CRO, and reporting in a growth environment with clear pipeline pressure.
Open execution impact
Measurable impact:
- Built repeatable paid and SEO optimization loops for qualified pipeline growth.
- Introduced practical automation and early AI support into campaign operations.
How it was delivered: Cross-functional handoff and feedback loops between marketing, sales, and CX.
Strategic shift: From channel specialist to integrated growth operator.
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Digital Project Manager
Kindly
Managed multi-client digital programs across acquisition, ecommerce, and brand growth.
Open execution impact
Measurable impact:
- Led planning/execution across SEO, SEM, paid social, and web projects.
- Directed a six-person specialist team while balancing delivery quality and pace.
How it was delivered: Agency-grade campaign + delivery model across multiple industries.
Strategic shift: From individual specialist to cross-functional delivery lead.
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Digital Project Manager / Digital Specialist
STEP
Worked end-to-end on web projects, analytics instrumentation, and performance marketing execution.
Open execution impact
Measurable impact:
- Implemented tracking foundations with Google Analytics and GTM.
- Improved launch quality through stronger coordination with design and development teams.
How it was delivered: Practical web + growth operating base blending technical setup with campaign execution.
Strategic shift: Built the technical and operational backbone used in later growth roles.
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Digital Project Manager
Sydbank
Focused on customer experience optimization, analytics insights, and social engagement strategy.
Open execution impact
Measurable impact:
- Turned behavioral data into UX and funnel improvements.
- Established reporting that supported decision-making beyond vanity metrics.
How it was delivered: Data-informed optimization rhythm connecting user insight to product-level actions.
Strategic shift: Shifted from communications orientation to data-backed optimization.
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Digital & Social Media Consultant (Student Worker)
Oxygen
Started in content and social execution, then moved into client-facing strategy and SEO guidance.
Open execution impact
Measurable impact:
- Helped shape digital brand and content operations for the agency.
- Supported client strategy work on SEO, campaigns, and ROI-focused execution.
How it was delivered: Early framework for combining communication craft with performance thinking.
Strategic shift: Entry point into measurable growth work.
Execution Highlights
Selected execution highlights across lead generation and growth
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Lead Qualification + Enrichment Workflows
Built automation flows to improve data quality, speed up handovers, and focus outreach on high-fit opportunities.
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SEO + AEO Experimentation
Tested discoverability improvements across search and LLM answer surfaces to increase qualified inbound demand.
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Paid Media Performance Loops
Established practical optimization cadence for paid channels with tighter targeting and stronger conversion intent.
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CRO + Personalization Delivery
Executed test programs in Umbraco Engage to lift conversion and improve audience-specific experiences.
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Analytics + Reporting Foundations
Built dashboards and measurement workflows in Matomo, Airtable, and GTM to support better prioritization.
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Cross-functional GTM Collaboration
Worked closely with Sales and CX to tighten feedback loops, improve lead handoff quality, and align execution.
Conversion Layer
If you are building something that needs structure and measurable outcomes, we should talk.
I work best with teams that want stronger lead generation, clearer execution, and accountable growth.
Start a conversation