Writing
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How to Audit Your Content for Retrievability
A practical retrievability audit model for SEO, AEO, and GEO teams: how to review structural clarity, fragment integrity, assembly readiness, and attribution signals.
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The Retrieval Stack (v1): Structuring Content for AI Systems
A practical framework for understanding how AEO/GEO and AI retrieval actually work: from SEO foundations to fragment retrieval, synthesis, and structural content design.
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Build an AI-Ready Content Library with Umbraco, Webhooks and Zapier
Learn how to send Umbraco content to Airtable with webhooks and Zapier, keep it synced, and build an AI-ready content library you can search, query, and improve.
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UTM Tracking Breaks More Often Than You Think
UTM tracking sounds simple, but inconsistent source/medium/campaign naming quietly breaks attribution. A practical guide to cleaner campaign tracking.
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A/B Testing Is Easy. Interpreting It Isn’t.
Most A/B test mistakes happen in interpretation: underpowered tests, peeking, effect-size blindness, and SRM. A practical framework for more disciplined decisions.
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Guide: Build a Commercial ChatGPT Assistant
A practical guide to building a tailored ChatGPT assistant for sales and marketing work, with a focus on structure, context quality, and safe usage.
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How to Prompt ChatGPT: A Practical Framework
A practical five-part prompting framework for ChatGPT that improves clarity, context, and output quality without turning every prompt into a long brief.
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The Practical Guide to LinkedIn Ads
A practical guide to LinkedIn Ads for B2B: when the channel fits, when it doesn’t, and the tactics that improve performance without wasting budget.
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Codegarden 2019 Recap — H5YR
A practical recap from Codegarden 2019 covering Umbraco 8, team learning, empathy, accessibility, and the community side of the event.
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Codegarden 2018 Recap
My first Codegarden recap: Umbraco community, festival energy, V8 and headless previews, and practical lessons I took home.
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Let’s Build a Raspberry Pi Retro Radio
How I rebuilt a 1940s Bang & Olufsen radio into a modern streaming device using a Raspberry Pi and Volumio.
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How Do You Hire Your Own Boss?
An unconventional job search experiment: reverse the hiring process, publish what you want, and let your network surface the right opportunities.